Collaboration
For the second consecutive year, DeepWater Buoyancy has collaborated with Professor Tove Rasmussen and her Global Marketing class at the University of New England (UNE).
Three groups of students were assigned the task of acting as DeepWater Buoyancy to develop market entry strategies for Brazil, Chile, and Mexico. Using key themes from their coursework, the groups were challenged to create comprehensive go-to-market plans for each country.
Campus Visit
In October, students visited DeepWater Buoyancy to tour the facility and meet with the team of Sales Manager, Dan Cote and Sales Engineer, Jordan Tremblay to learn about the company.
Tove invited the sales team on-site at UNE for their end of semester final presentation in December.
This project holds special significance for Sales Engineer Mike Nicholas, a proud UNE alum, who relished the chance to engage with his alma mater and contribute to the learning experience of the next generation of working professionals.
Team Chile
The team of Jayden Thornton, Zach Federico and Jimmy Hulland found Chile’s diverse marine landscape requiring robust solutions, and that DeepWater Buoyancy is more than equipped to meet these needs. From the calm waters of the coastline to the challenging conditions offshore, their expertise positions them as a key partner for unlocking the potential of Chile’s marine research sector.
It’s their opinion this would be best achieved by developing a multifaceted marketing strategy with competitive pricing, multiple distribution channels and promotional events. Our products are tailor-made for Chile’s unique marine environments, supporting local institutions in their mission to advance marine science and protect the ocean.
Team Mexico
The team of Anthony Sciucco, Shea Courtmanche, Zach Benner and Tommy Mcguire outlined a strategy for DeepWater Buoyancy to enter the Mexican market. Placing an emphasis on exporting as the preferred approach due to its lower costs, lower risk, and easier regulatory compliance compared to establishing a wholly owned subsidiary. The focus is on providing products to meet Mexico’s growing needs in sustainable ocean management, disaster preparedness, and climate change monitoring. The Mexican government’s commitment to infrastructure development and sustainable ocean economies presents a favorable environment for DeepWater Buoyancy’s products.
Targeting oil and gas companies could prove to be extremely profitable. That market has an estimated $185 billion value and over 993 companies operating in Mexico. The presentation highlights product customization, quality, and longevity, with personal selling identified as the optimal promotion method to build strong client relationships and fully tailor products to customer needs.
Team Brazil
Brazil’s booming offshore oil and gas industry is the target of this team, with plans to provide tailored products like subsea floats for deep-water projects. The team of Tyler Richards, Nick Yohn, Isaiah Mojica and Jakob Rivers’ strategy includes forming partnerships with local companies and investing in Brazilian manufacturing to meet the demand for reliable, high-performance solutions in harsh environments. By positioning themselves as a premium provider, they aim to become a key player in Brazil’s offshore oil operations.
To succeed, DeepWater Buoyancy would offer customized, low-maintenance products and set up local service centers for faster support. Their value-based pricing highlights the importance of efficiency and reduced risk in the oil and gas sector. They plan to focus on exports to increase production and profits, while building strong industry ties through the Energy Industries Council.
Summary
In conclusion, DeepWater Buoyancy’s continued partnership with Professor Tove Rasmussen and the University of New England’s Global Marketing class has once again proven to be a fruitful collaboration. The students demonstrated a deep understanding of global marketing principles by crafting innovative, country-specific strategies for Brazil, Chile, and Mexico. Their recommendations, ranging from multifaceted marketing approaches in Chile to export-driven strategies in Mexico, and high demand Oil & Gas market in Brazil showcase the potential for DeepWater Buoyancy to expand its reach. This collaboration not only provided valuable insights for the company but also offered students a real-world platform to apply their academic knowledge.
About DeepWater Buoyancy, Inc.
DeepWater Buoyancy, Inc., located in Maine USA, provides subsea buoyancy products for offshore energy, oceanographic, military, and technology companies around the world. Customers have relied on our products for over forty years, from the ocean surface to depths exceeding six thousand meters. Learn more at DeepWaterBuoyancy.com
